Press Releases


ABU DHABI, UAE WELCOMES THIRD JOHNNY ROCKETS RESTAURANT

February 24, 2014

Deerfields Townsquare Location Proves an Ideal Fit for Brand’s All-American Food & Fun 

(Aliso Viejo, Calif.) Feb. 24 – The 1,744-square-foot Johnny Rockets at the new Deerfields Townsquare is now open in Al Bahia.  It marks the third location in Abu Dhabi and 12th restaurant in the Middle East for long-time franchise partners Al Fares Restaurant Group, LLC, operated by Wael and Zaher Samman.

The new location offers the same fresh, never frozen, made-to-order hamburgers, American fries served with a ketchup smiley face, hand-spun shakes and classic sandwiches that the Samman brothers debuted with their first Johnny Rockets in the United Arab Emirates in July 1996. Dancing servers, lively music and an open kitchen add to the brand’s interactive, Modern Americana atmosphere of relaxed, casual fun.

Conveniently located on the Abu Dhabi-Dubai highway, the three-story Deerfields Townsquare is anchored by Carrefour, Centrepoint and Grand Cinemas.  It boasts approximately 180 retail, dining and entertainment outlets, a garden level for casual dining, and parking for 3,000 visitors.

“Once again, Wael and Zaher have proven their expertise in selecting strategic restaurant locations,” said John Fuller, CEO of Johnny Rockets. “Shopping venues are an ideal fit for our dining experience of all-American food and fun, especially those like Deerfields Townsquare that also offer movie theatres, an Adventure Zone and other family-friendly entertainment.” 

Johnny Rockets franchise partners since 1992, the Sammans received the company’s International Award for Outstanding Development this summer and now operate 12 restaurants in Abu Dhabi, Dubai, and Ras Al Khaimah.  In June, they introduced a location at the Corniche waterfront area, which marked their second Abu Dhabi restaurant since opening Yas Marina Circuit in August 2012. Dubai locations include Dubai Marina, Mall of the Emirates, Sheikh Zayed Road, The Village at Dubai Mall (2), Mirdif City Centre, J3 Royal Mall, and Jumeirah Center, as well as Al Hamra Mall in the Emirate of Ras Al Khaimah. Two more locations are scheduled to open in the UAE in the next two months, and their first restaurant in Oman, in the capital city of Muscat, is slated for mid 2014.

'We’re thrilled to once again bring our unique, all-American Johnny Rockets dining experience to Abu Dhabi’s residents and tourists visiting Deerfields Townsquare,” said franchise partners Wael and Zaher Samman.  “Johnny Rockets has taken pride in delighting guests in the UAE since 1996 and we look forward to continued development within the country.”

For more information about Johnny Rockets and its franchising opportunities, go to www.johnnyrockets.com.

 

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