All-American Johnny Rockets Brand Expands Quickly throughout Middle East Due to Enterprising Ownership Group
July 28, 2013
ALISO VIEJO, CA – July 3, 2013 - Johnny Rockets franchisees, Wael and Zaher Samman have opened their tenth Johnny Rockets restaurant in the UAE, a flagship location within Abu Dhabi’s prestigious Corniche waterfront area. The newest Johnny Rockets restaurant, which opened June 24, is already proving to appeal to the Corniche area visitors, residents, and offices, and is expected to serve as a showcase in the region and to complement the fun, relaxed beachfront atmosphere.
“We expect this location to be comparable to our extremely successful restaurant on Ocean Drive, in Miami Beach,” said Steve Devine, President of Johnny Rockets International. “Our brand is based on food, fun and friendliness, and it performs well in areas that also cater to those three things, as the Corniche does.”
The Sammans have been franchisees of Johnny Rockets since 1992 and opened their first restaurant in the UAE on July 4th, 1996. They recently received Johnny Rockets International award for Outstanding Development. Four more restaurants are scheduled to open within this year, including two in the emirate of Ras Al Khaimah. In addition to those, the Sammans' first location in Muscat, Oman is scheduled to open early 2014
Adds Devine, “Wael and Zaher are great ambassadors for our brand. Having successfully operated Johnny Rockets for more than twenty years and fulfilling their aggressive development strategy, I believe their commitment to our brand is evident. Their success shows that diners around the globe are hungry for our particular take on what fresh American comfort food and an entertaining atmosphere should be.”
Johnny Rockets is known for cooked-after-you-order hamburgers, shakes and American fries, as well as dancing servers, lively music and an open kitchen, which add to their entertainment factor.