CLASSIC AMERICANA RETURNS TO ATLANTA’S PHIPPS PLAZA
May 07, 2012
Johnny Rockets Franchise Owner Steve Snyder Celebrates 20 Years of Timeless Food and Fun with New Restaurant
(Aliso Viejo, Calif.) May 7, 2012 – Johnny Rockets reopened last Friday, May 4, at Phipps Plaza, Atlanta’s premier shopping center located in the upscale Buckhead area. The classic American restaurant offers traditional Johnny Rockets decor and signature favorites including Hamburgers, American Fries and Shakes. It joins more than 80 specialty and anchor stores, an AMC movie theater, and four other full-service restaurants – as well as the new Legoland Discovery Center that opened in March.
Since opening his first Johnny Rockets in 1991, franchise owner Steve Snyder has operated multiple restaurants throughout Atlanta, including the Underground Atlanta and Georgia Aquarium Johnny Rockets locations. He was inspired to pursue franchise opportunities with the restaurant chain after a meal at Johnny Rockets transported him to his college days. He has since operated five locations in his 20 years with the company.
“It’s been an amazing experience to see the evolution of the brand, including our menu expansions and upgrades, but the joy of the simplistic experience remains the same,” said Snyder. “We’ve established great relationships in the community and with our many regular guests throughout the years. I’m excited to treat them, along with new guests, to the high-energy Johnny Rockets experience in a new setting.
“And with the new Legoland Discovery Center, the timing of our newest restaurant couldn’t be better,” added Snyder. “Parents and children can enjoy our classic American food, timeless music, and family-friendly atmosphere before or after they experience all that the new center has to offer.”
A grand reopening celebration for the new restaurant is scheduled for mid-May. Planned activities include menu sampling, prize giveaways, photo opportunities, and a host of other fun, interactive events designed to maximize guest engagement and officially welcome Johnny Rockets back to the Phipps Plaza shopping community.
The new Johnny Rockets is located on the third floor of Phipps Plaza, at 3500 Peachtree Road NE in Atlanta. The 1,123-square-foot restaurant is open from 11:00 a.m. to 9:00 p.m. Monday through Saturday, and from 11:00 a.m. to 6:00 p.m. on Sunday. This is the fifth Johnny Rockets in Georgia.
For more information about Johnny Rockets and its franchising opportunities, go to www.johnnyrockets.com.
Photos available upon request.
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