JOHNNY ROCKETS CONTINUES TO HEAT UP KUWAIT
March 24, 2014
Eighth Location Opens in Kuwait City’s Divonne Restaurant Complex
Franchise owner, Haidar Al-Naqeeb, is proud to announce the opening of his newest Johnny Rockets in one of the world’s richest countries, Kuwait. Conveniently situated directly off of Kuwait’s Fahaheel Express Highway in the country’s capital, the opening of the Divonne Restaurant Complex location continues Al-Naqeeb’s strategic expansion in the Arabian Gulf, a region that has embraced the iconic all-American chain for more than 18 years.
Al-Naqeeb introduced the brand to the Middle East in December of 1995 with the opening of his first restaurant at Salem Al-Mabarak in Salmiyah, Kuwait. Since that time, he’s rapidly expanded his portfolio to now include over a dozen franchises in Kuwait, as well as Saudi Arabia, Qatar and Bahrain with additional openings planned for the immediate future.
The Divonne location brings the global enterprise’s signature fare, upbeat music, timeless ambiance and unique interactive dining experience to the commercial complex, flanked by several other internationally recognized chains. The newly opened center provides guests with a relaxed atmosphere and unique design details including an illuminated fountain and charming lights - all in a courtyard setting reminiscent of a European-style piazza.
Divonne is the eighth Johnny Rockets to open in Kuwait and the third to open in the capital of Kuwait City, an area bolstered by a strong economic infrastructure. Ranked as one of the 25 largest GDP cities in the world, Kuwait City is among the world’s top financial hubs – a distinction also shared with New York, Tokyo, Moscow and Dubai. With over 2 million residents, Al-Naqeeb has already witnessed how well Johnny Rockets has been received in the densely populated city.
“With a keen eye and perceptive outlook of what guests are seeking in a restaurant experience, Haidar has successfully brought a multitude of Johnny Rockets franchises to the Middle East,” said John Fuller, CEO of Johnny Rockets. “The consistent quality of his restaurants is a testament to the passion that Haidar brings to his ownership role and will continue to offer guests of this new location.”
With a heavy emphasis on a variety of custom-made breakfast offerings, the Divonne Restaurant Complex menu also boasts the brand’s popular made-to-order hamburgers, American fries served with a ketchup smiley face, hand-spun shakes and classic sandwiches.
As the global franchise continues its successful expansion into the Middle East, future properties are slated to open this year in Kuwait, as well as Bahrain and Qatar.
For more information about Johnny Rockets and its franchising opportunities, please visit www.johnnyrockets.com.