JOHNNY ROCKETS CONTINUES TO SIZZLE IN MALAYSIA
March 27, 2014
Kuala Lumpur Welcomes Country’s Second Iconic All-American Restaurant
(Aliso Viejo, Calif.) March 29, 2014 – Just months after Malaysia welcomed its first Johnny Rockets restaurant, a second location has opened doors in one of Asia’s most economically sound countries. Under distinguished franchise partner AUM Hospitality (AUMH), the latest addition to the Malaysia dining scene is located in Avenue K, a 360,000-square-foot retail hub in vibrant Kuala Lumpur.
Avenue K Johnny Rockets joins more than 35 planned dining options in the newly remodeled complex that serves as an epicenter for those who live and work in the city. Conveniently positioned in a sprawling center surrounded by a large cluster of residential towers and close to a vast number of office towers, Johnny Rockets is poised to benefit from an extensive swath of consumers seeking the brand’s all-American fare.
The latest Johnny Rockets outlet satisfies Malaysians’ appetite for burgers made with 100% all-natural beef or chicken, American fries served with the iconic brand’s signature ketchup smiley face, hand-spun shakes and classic sandwiches. Servers that twirl straws and dance to timeless music from a decades-spanning jukebox provide a unique, interactive dining experience that appeals to both local residents and area visitors alike.
“AUMH is known for having an educated pulse on what’s happening in the local community. By selecting Avenue K to open its second Malaysian restaurant, the franchise group has positioned itself in a highly-trafficked area with more than 2 million people living within 20 minutes of the complex,” said John Fuller, Johnny Rockets CEO.
The opening of Avenue K Johnny Rockets comes on the heels of the newly launched The Curve shopping mall location that debuted to the public in late October 2013. Avenue K marks the 11th Johnny Rockets restaurant in Southeast Asia. In addition to two locations in Malaysia, Johnny Rockets operates six outlets in the Philippines and three in Indonesia.
For more information about Johnny Rockets and its franchising opportunities, go to www.johnnyrockets.com.