MALAYSIA LATEST COUNTRY TO EMBRACE JOHNNY ROCKETS
November 21, 2013
New Location Joins 10 Restaurants in Southeast Asia Opened within the Past Four Years
(Aliso Viejo, Calif.) Nov. 22, 2013 – The first-ever Johnny Rockets in Malaysia opened its doors on October 28. Distinguished franchise partner Aum Asiatic Restaurants Sdn Bhd will operate the restaurant at The Curve in Petaling Jaya, Selangor. With seven restaurants in the Philippines and three in Indonesia, including two that opened in July at Pondok Indah Mall Street Gallery and Lotte Avenue, Ciputra World, this new location marks the eleventh Johnny Rockets in Southeast Asia.
Johnny Rockets’ latest restaurant outlet at The Curve appeals to Malaysians’ taste for burgers made with 100% all-natural beef or chicken, American Fries served with the iconic brand’s signature ketchup smiley face, hand-spun shakes and classic sandwiches. The restaurant also offers additional burger toppings such as beef bacon, turkey bacon, cheddar, Swiss and pepper jack cheese. Servers that twirl straws and dance to timeless music from the decades-spanning jukebox provide an interactive and family-friendly dining ambiance that local residents and area visitors may not have experienced before.
“We’re thrilled to bring Johnny Rockets’ all-American food and fun to Malaysia, and commend Aum Asiatic Restaurants for choosing The Curve for their first location,” said John Fuller, CEO of Johnny Rockets. “For the past 26 years, shopping malls have proven to be very viable locations for our restaurants around the world. Everyone appreciates a juicy burger and creamy shake before, during or after a day of shopping.
“Not only that, but in the great state of Selangor, where the city of Petaling Jaya is located, boasts the largest population and strongest economy in Malaysia,” added Fuller. “By all counts, our new restaurant at The Curve should be extremely successful.”
The first open-lifestyle center in Malaysia, The Curve is anchored by IKEA Home Furnishings, IKANO Power Centre, e@Curve and Tesco Hypermarket and boasts approximately 250 world-class retail establishments and food outlets. It is located in the affluent major township of Mutiara Damansara, and can be accessed by the North Klang Valley Expressway, Lebuhraya Damansara Puchong, Sprint Highway, Damansara Perdana and Persiaran Surian.
The new Johnny Rockets restaurant in Malaysia seats approximately 150 people in its 2,000-plus square-feet of retail space (both indoor and outdoor), and is strategically located next to The Royale Bintang Damansara Hotel. For more information about Johnny Rockets and its franchising opportunities, kindly proceed to www.johnnyrockets.com