NAMTRA MEDIA SELECTED TO CREATE, LAUNCH AND MANAGE MORE CONTEMPORARY JOHNNY ROCKETS™ WEB SITE
March 14, 2011
San Diego-based Firm Chosen to Re-image Site of Iconic American Brand
(Aliso Viejo, CA) Mar 14 – All-American restaurant brand, Johnny Rockets, today announced their decision to hire Web design company, Namtra Media, based in Southern California. The firm has been charged with the task of providing a site that allows new guests and current patrons to more quickly and easily access information about Johnny Rockets, and to meaningfully engage visitors with lifestyle-based promotions, specials, eClub membership and access to online social communities.
“We selected Namtra Media because of their fun, innovative and creative approach to developing impactful Web sites,” stated Chad Bailey, Johnny Rockets’ Director of Brand Marketing. “After all, although we are a classic American brand, we can only claim to be timeless if we remain relevant and on the leading edge of available technologies.”
According to Mike Artman, Founder of Namtra Media, “We believe that, despite Johnny Rockets’ 25-year heritage, their restaurants around the world have a vibrant, fresh look - and attitude - that should be adequately reflected on their Web site. Online visitors should be able to enjoy the same kind of fun, interactive experience they do in the Company’s restaurants.”
Namtra will first be responsible for updating information on the Company’s current Web site and managing their ongoing e-mail program. They will then be tasked with rolling out the new, more user-friendly and content-filled Web site, in Summer, 2011.
In maintaining relevance and the ability to reach customers in the most effective ways possible, Johnny Rockets has also hired a new Digital Menu Board provider, to be announced within the next few weeks.
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