Press Releases


VIRGINIA’S ENTERTAINMENT HUB, RICHMOND COLISEUM, IS NEW HOME OF ALL-AMERICAN RESTAURANT, JOHNNY ROCKETS

December 11, 2013

(Aliso Viejo, CA), December 10, 2013 – Beginning Friday, December 13, Johnny Rockets will offer its timeless all-American brand of food and fun inside Richmond Coliseum, in a 520 square foot space outside Section 20L. Just in time for the John Mayer concert, franchisee Kevin Sanford will provide concert-goers with the same freshly made comfort foods, a crew in classic restaurant attire and the friendly service made famous by the Johnny Rockets brand.

A local resident, Sanford also owns the Johnny Rockets restaurants at Short Pump and Hancock Village, from which he will select employees for Coliseum events throughout the year. 

“Johnny Rockets thrives in venues where people go to have fun and, with more than 130 annual events, we’re sure to please sports and music enthusiasts of all ages,” said Sanford.  He added, “We are in a part of the country that is focused on fun and fun is what Johnny Rockets is all about.  After all, we serve every meal with a smile and a flare that is unique to our energetic brand.”

Johnny Rockets hamburgers, shakes and American fries are also offered in all-American sports centers, like FedEx Field and Yankee Stadium, as well as lively environments that include casinos, airports, aquariums, museums and amusement parks.  Its bright décor, cheerful ambiance and upbeat music are designed specifically for people looking for a great meal in a familiar and friendly atmosphere.

The Richmond Coliseum has offered quality entertainment to the Richmond Metropolitan area for over 40 years. The Coliseum averages 130 events annually with an average annual attendance of over 600,000 patrons. The Richmond Coliseum seats nearly 12,000 for basketball and has extensive experience in hosting college conference championships.

About SMG Richmond

SMG Richmond manages Richmond’s Landmark Theater, Carpenter Theatre at Richmond CenterStage and the Richmond Coliseum. Since 1977, SMG has provided management services to more than 220 public assembly facilities worldwide, including arenas, stadiums, theatres and performing arts centers, equestrian facilities, convention, congress and exhibition centers, science centers, and a variety of other venues. Across the globe, SMG manages more than 12 million square feet (1.1 million square meters) of exhibition space and more than 1.5 million arena and theatre seats. As the recognized global industry leader, SMG provides venue management sales, marketing, event booking and programming, construction and design consulting and pre-opening services. SMG also offers food and beverage operations through its concessions and catering company SAVOR, currently serving more than 83 accounts worldwide.

About Johnson, Inc.

Founded in 1993, Johnson, Inc. is the only full-service, minority owned advertising, marketing and communications firm in Virginia. Located in Richmond, VA, Johnson, Inc. holds certification from the Virginia Department of Business Enterprise and memberships in the Virginia Supplier Development Council and the Metropolitan Business League. Johnson Inc. is a partner with SMG at the Richmond Coliseum.

About Johnny Rockets

Johnny Rockets is an international franchisor that boasts more than 300 restaurants in 24 countries and aboard 11 Royal Caribbean cruise ships.  Its unique brand of all-American fun is comprised of made-to-order food, cooked in the theatre of an open kitchen, enthusiastic employees that dance and serve ketchup with a smile, and a bright, timeless environment filled with music that is selected to make guests feel uplifted.

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