In honor of its 30th anniversary, Johnny Rockets recently announced a brand refresh, which included a new restaurant design and logo. The refresh carries through to the menu where time-honored traditions such as hand-spun milkshakes are now complimented by unique new offerings such as craft sodas and floats. The brand also boasts the best burger in any town and specializes in best-in-class service and upbeat music. The new restaurant design, which was first introduced at Destiny USA Mall in Syracuse, NY, includes modern technology, a fresh design and enhanced staff uniforms. Since the refresh, the Destiny USAMall location has experienced a nearly 22 percent growth in restaurant sales.
In addition to its mall franchise program, Johnny Rockets has also successfully expanded into outlet centers, which now attract more shoppers with higher-end retail stores and food offerings according to recent trends. The brand currently operates 18 outlet locations and is planning an additional five in the near future.
About Johnny Rockets
Johnny Rockets is an international restaurant franchise that offers high quality, innovative menu items including fresh, never frozen 100% beef cooked-to-order burgers, Veggie Boca® burger, chicken sandwiches, crispy fries and rich, delicious hand-spun shakes and malts. This dynamic lifestyle brand offers friendly service and upbeat music contributing to the chain’s signature atmosphere of relaxed, casual fun. Founded in 1986, Johnny Rockets operates more than 350 franchise and corporate locations in 28 countries around the world. For more information, visit www.johnnyrockets.com.
Logo – http://photos.prnewswire.com/prnh/20120112/LA35131LOGO
SOURCE Johnny Rockets